Last year, we saw how nonprofits are becoming more involved at a societal level. The way we view these organizations, as well as our expectations of them, are rapidly changing. In an effort to get us ready for the new year, Social Velocity’s Neil Edgington has given us five nonprofit trends to watch out for in 2016.
Nonprofit Leadership… Globally
Public perception of the nonprofit sector is shifting. Where before it was considered to be more of a “support” area, nonprofit leaders are finding themselves at the vanguard against global challenges. While political bodies must worry about approval ratings and upcoming elections, nonprofits can maintain a high level of activity throughout multiple crises including terrorism, equal rights movements, and the aftermath of natural disasters.
2015 saw an explosion of protests across the country that were similar to the social movements of the mid 19th century. As more people are demanding change and social action, nonprofits will be at the ready to take up numerous causes and enact meaningful steps to change. New and established modes of technology, as well as the omnipresence of social media, will allow nonprofits to keep their ears to the ground and respond where they are needed most.
Traditionally, nonprofits involved in similar industries compete for the same scarce resources. It’s easy to see the problems that can arise from this, though. For example two competing health care nonprofits could get a lot more accomplished if they shared their resources. More can be accomplished on a large scale when organizations eschew individual goals and work as part of a large collective.
Make Change, State by State
Regardless of your socio-political leanings, one thing is for sure: the way change has come about on a granular, state level is astounding. Gone are the days when protest movements can change the national conscious overnight.Nonprofit organizations can work to raise awareness at a state level. Once legislation is passed locally, other municipalities and states can follow suit.
Changes in Funding
Traditionally, funding can be restrictive. Certain dollars can only be allocated to specific projects and uses. However, nonprofits are becoming increasing complex and interconnected with social movements, they will find themselves needing to spend with more freedom. In 2016, donors will begin to realize this, and allow for more indirect and flexible funding.